Hannah Sky Gonzalez

Exploring the world through data and global business

About Me

Hannah Gonzalez

Hi, I'm Hannah Sky Gonzalez! I'm a third-year Data Science & International Business double major at UC San Diego, passionate about connecting numbers with narratives and exploring how data shapes decisions in a global context. Academically, my coursework focuses on data science, business principles, and accounting. In data science, I have learned how to draw meaningful conclusions through computation, data analysis, data visualization, and data modeling. In business, I have developed essential skills to be an effective team member and future business leader. My accounting courses have taught me how to understand and interpret financial statements. Outside of academics, I am a member of three organizations: Data Science Society, Women in Business, and Women in Computing. I have also held mentorship roles, supporting students who are in similar situations to those I have experienced, which I find highly rewarding.

Outside of academics, I love traveling, enjoying matcha, and working out! I've been to over 15 countries, always try the newest café in town, and am on a mission to complete a pull-up!

Resume

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Experience

LOZO Logo
Research Assistant Intern
LOZO @ Shanghai, China
Summer 2025
SSDC Day 2
SSDC Judging SSDC Day 1
Helped empower students in the world of speech & debate 🎤📚 by boosting retention rates, testing UX for the LOZO website 💻, and diving into market research for international expansion 🌍✈️
#UX Research #Data Analytics #Competitive Analysis #Commumication #Teamwork
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Key Responsibilities & Achievements
UX Testing: Improved student report save functionality and reduced re-entry time for 100+ students and teachers by conducting UX testing across 3 user groups and creating Google UX-style authentic personas that enhanced usability and efficiency.
Competitive Analysis: Delivered actionable competitive insights on website UI and AI speech analysis tools by analyzing 1 direct and 1 indirect competitor, presenting findings via Canva and Google Docs, and informing product design decisions.
Engagement Analytics: Increased student participation by 30% by observing 27 lessons across 8 coaches, identifying issues in note-taking strategies and lesson flow, and recommending curriculum adjustments—such as incorporating engaging content and refining material taught—that were widely adopted, showcasing ability to convert analytics into scalable business outcomes.
CPP Logo
Market Research Mentor
Women in Business @ UC San Diego
Spring 2025
CPP Team
Presentation CPP Group
🚀 Mentored a team of 5 to research Spotify’s AI 🎧🤖, uncover UX & competitor insights 💡, and deliver 3 actionable recommendations to 100+ students 📊✨
#Market Research #Leadership #Presentation #Mentorship #Customer Analytics
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Key Responsibilities & Achievements
Market Research Mentorship: Guided a team of 5 students to conduct qualitative market research on Spotify’s AI personalization by mentoring and assigning research tasks, resulting in thorough analysis of competitor features and user experience.
Data-Driven Recommendations: Developed and delivered a professional PowerPoint presentation to 100+ students by synthesizing findings into 3 actionable recommendations—enhancing AI modeling, improving customer interaction, and increasing popularity through media—while coaching team members on analysis and presentation skills.
CPP Logo
Market Research Intern
Women in Business @ UC San Diego
Fall 2024
CPP Team
Presentation CPP Group
Analyzed Clara AI’s bot with SWOT & competitor research 📊, designed a detailed survey 📋, and delivered data-driven recommendations to 100+ peers 🎤✨ to boost user experience and strategy 🚀
#Survey Design #Market Research #Data Analysis #Teamwork #Consumer Analysis
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Key Responsibilities & Achievements
SWOT+ Competitive Analysis: Provided strategic recommendations for Clara AI by conducting SWOT and competitor analyses, identifying opportunities to enhance customer experience and market positioning, resulting in actionable insights adopted by the team for product strategy.
Data Collection: Generated data-driven insights by designing and analyzing surveys with 20+ data points, synthesizing consumer behavior and preferences through visualizations in Google Sheets, leading to informed recommendations for improving user engagement and experience.
Strategic Recommendations: Communicated key research findings to 100 peers in a client-style presentation, translating complex data into clear strategic recommendations, strengthening stakeholder engagement, and demonstrating analytical and collaborative skills.

Projects

League of Legends Analysis

Python • Pandas • Scikit-learn • Plotly
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League of Legends Analysis

Python • HTML • Pandas • Plotly • Scikit-learn
  • Predicted player positions with 77.3% accuracy by performing exploratory data analysis on 19,692 rows and 161 columns from 2025 competitive League of Legends matches
  • Ensured unbiased model performance by conducting hypothesis testing and fairness analysis across low- and high-kill groups (p-value = 0.056)
  • Improved predictive accuracy by 4% over baseline by engineering combined metrics and scaling features, translating complex gameplay data into actionable insights

Twitter Sentiment Analysis

Python • Jupyter Notebook • Pandas • SciPy • Plotly • Regex
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Twitter Sentiment Analysis

Python • Jupyter Notebook • Pandas • SciPy • Plotly • Regex
  • Conducted sentiment analysis on 1.6M tweets and filtered 195 relevant college-related posts to identify a 25% increase in negative sentiment during finals week
  • Applied hypothesis testing (t-test, p < 0.05) to confirm a significant correlation between high-stress periods and negative sentiment during midterms and finals
  • Streamlined data wrangling and cleaning, normalizing dates and removing irrelevant columns, enabling efficient analysis on academic stress and mental health patterns

SkyCha: Product Launch Plan

Market Research • SWOT Analysis • Competitive Analysis • Product Marketing
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SkyCha: Product Launch Plan

Market Research • SWOT Analysis • Competitive Analysis • Product Marketing
  • Conducted market analysis through secondary research to evaluate the global boba milk tea market and key competitors, identifying trends to guide product differentiation
  • Performed a SWOT analysis to assess strengths, weaknesses, opportunities, and threats, informing strategic decisions to position SkyCha as a healthy and sustainable alternative
  • Developed a customer-focused positioning statement by analyzing survey data and customer segmentation, highlighting SkyCha's bond to natural ingredients, eco-friendly packaging, and inclusivity

Hobbies

Travel

Been to 15+ Countries!

Matcha

Always Down for Matcha!!

Sunset

Enjoying Sunsets!

Hiking

Touching Grass Daily!

My Friends & Network

Andy Wang

Ameli Rodriguez Garcia